The PPC desk behind UK agencies.
Your clients ask for Google Ads. You say yes. We deliver it: senior-level builds, optimisation and reporting under your brand, powered by Magnus, the AI engine we built for exactly this. Your client, your name, our engine room.
01 Who this is for
You have the clients. We have the depth.
Web & brand studios
Your clients launch beautiful sites, then ask who will drive the traffic. Say yes without hiring: a senior PPC desk that makes your build look even better, under your name.
SEO-only agencies
Paid and organic belong together, and your clients keep asking. Add the paid line to your retainers without the recruitment, training or risk of a junior hire learning on client money.
Full-service agencies at capacity
Overflow, specialist accounts, or the Google Ads depth a generalist team cannot reach. A quiet bench of senior capability that scales with your sales, not your payroll.
02 Why this desk is different
An AI engine, not a freelancer with a spreadsheet.
White-label PPC usually means a stretched freelancer juggling logins. This is infrastructure.
- WL/01Magnus monitors every account dailyThe engine
Our proprietary AI engine scans spend, conversions, disapprovals and pacing across the whole desk, every morning. Your clients' accounts included.
- WL/02Senior judgement on every decisionThe humans
Trained on budgets up to £5m a month, applied to yours. No juniors, no handoffs, no learning on your client.
- WL/03Audits that win you the pitchPre-sale
Pre-sale account audits in your deck, with findings your prospect can verify for themselves.
- WL/04Reports in your templateMonthly
Plain-English monthly reporting, styled as your agency. Your account manager presents it; we brief them first if they want it.
- WL/05Search-term and feed depth at scaleThe engine
The same engine that classifies thousands of search terms and X-rays PMax for our direct clients runs on the partner desk.
- WL/06NDA and no-poach, contractuallyStandard
Your clients stay yours: it is in the agreement, and it is the foundation the whole desk runs on. We never contact your client unless you ask us to.
03 How it starts
Three steps to a quiet yes.
The partner call
Thirty minutes: your client base, your service gaps, how the desk fits. NDA signed before any client detail moves.
The first account
Start with one: an audit in your branding, a build or rescue, a monthly rhythm. Prove the desk on a single client before scaling it.
The standing desk
As accounts grow, terms improve. Partners with steady volume get priority capacity and a rate card that rewards it.
04 Asked quietly, answered plainly
Asked quietly, answered plainly
Will you ever contact or poach our clients? +
No, and it is contractual: NDA plus a no-solicitation clause in the partner agreement. The desk only works if your clients are permanently yours. Referrals run the other way: direct enquiries in your specialism get sent to you.
Can you join client calls as part of our team? +
Yes, under your brand, introduced however you like. Many partners use us as "our paid media director". Others keep us invisible. Your call, account by account.
How does pricing work? +
Wholesale monthly terms per account, agreed up front, scaled by complexity and volume. You set your own client pricing on top; the margin is yours and we never see it.
What does Magnus mean for our clients' accounts? +
Every partner account gets the same daily AI monitoring and monthly deep analysis as our direct clients: anomaly detection, search-term classification at scale, budget pacing, PMax channel breakdowns. You inherit the whole engine, not a slice of someone's Tuesday.
What if a client outgrows the arrangement? +
Nothing changes contractually: they remain your client at your price. The desk has run accounts from modest local budgets to five-figure monthly spends; growth is the goal, not a problem.
Add senior PPC to your agency this month.
Book the partner call. Bring a client account if you like, and we will show you what the desk would do with it, before you commit to anything.
NDA first · wholesale terms · your brand throughout