What your pages say. Location and service pages built around the searches your customers make, titles and headings that match intent, internal links that spread authority, and content that answers the question before the competitor does.
Services / 02 Local SEO
Google Partner
Senior-led
Own the map in your area.
When someone nearby searches for what you do, three businesses get the call. Getting there is not a maps trick: it is the full SEO discipline, on-page, technical and off-page, aimed at every postcode you serve.
Compounding month on month
Street-level rank tracking
Contracted deliverables, in writing
01 The problem we fix
Invisible locally is invisible, full stop.
"Competitors with worse reviews rank above us."
Rankings reward activity and relevance, not just quality. A well-run profile with steady reviews, posts and accurate categories beats a better business with a neglected one. We make sure that equation works for you.
"We rank in our town but nowhere else we cover."
Radius matters. Location landing pages, service-area settings and consistent citations extend your reach into every area you actually serve.
"We get found, but for the wrong things."
Categories, services and content tell Google what you want to be found for. Most profiles are set up once, wrongly, and never touched again.
02 The core of the work
Three pillars. Worked together.
Local SEO is not one job: it is three, and rankings only move when all three are worked in step. This is the core of every engagement.
Whether Google can read it at all. Site speed and Core Web Vitals, mobile experience, crawlability, indexation, schema markup and clean site structure: the plumbing that decides whether anything else counts. Audited at the start, watched every month after.
What the rest of the web says about you. Backlinks built month on month from sites with real authority, citations kept consistent everywhere your business is named, and a Google Business Profile worked weekly with reviews earned and answered. Authority is the ranking currency, and it is earned off your site.
03 What's included
Local visibility, itemised.
Steady, compounding work. Local SEO is won by the business that keeps showing up.
- LS/01Technical SEO audit & fixesSetup + ongoing
Crawlability, indexation, site speed, Core Web Vitals, schema markup and site structure, audited at the start and kept clean every month after.
- LS/02On-page optimisationOngoing
Titles, metadata, headings, internal linking and content optimised around the searches your customers actually make.
- LS/03Location & service pagesOngoing
Pages for the areas and services you want to win, written for customers first and rankings second.
- LS/04Backlinks & authorityMonthly
Links built month on month from relevant, credible sites, because authority is what separates page one from page three.
- LS/05Citations & consistencySetup
Name, address and details aligned across the directories that matter. Boring, vital, done.
- LS/06Google Business Profile & reviewsOngoing
Categories, services, photos and posts worked weekly, plus a repeatable system for earning reviews and answering every one.
- LS/07Rank tracking & reportingMonthly
Organic positions and the map pack, tracked street by street, reported monthly so progress is visible, not vibes.
04 How local accounts are run
One Luton clinic · Sep 2023 to Jul 2026
35
of 48 tracked search terms at position one, up from 11 when tracking began. 45 of the 48 are in the top ten.
Tracked search terms48
At position one, Sep 202311
At position one, Jul 202635
In the top ten45
Counted from the client's monthly rank tracking, September 2023 to July 2026. Read the full case study →
Won slowly, then held.
Local SEO is not a campaign you run, it is a position you take and defend. The clinic beside this went from page three to number one across most of its services, and has stayed there through two years of Google updates. "Luton private GP surgery" moved from 33 to 1. "Ear microsuction in Luton" from 35 to 1.
A second client, a doctor-led aesthetic clinic in London, shows the other shape this takes: organic sessions from 163 a month to 2,199 between September 2024 and July 2026, a 13.5x rise built page by page rather than won in one go. Read that case study →
Both are judged the same way yours would be: what you rank for, what it produces, and when the honest answer is that you have reached the ceiling of local demand and should spend the next pound somewhere else.
05 Better together
Ads win today. Local SEO wins every day after.
Google Ads buys you the top of the page from day one. Local SEO earns you the map pack underneath it, and keeps paying after the ads switch off. Most of our local clients run both: paid for immediacy, local for compounding. One supplier, one strategy, one report.
See what this looks like for your account.
Book a discovery call ↗06 Fair questions
Fair questions
How long until we see movement? +
Profile and citation fixes show within weeks. Competitive map-pack positions typically take three to six months of consistent work. We track and report monthly, so you see the climb, not just the summit.
Can you guarantee first place? +
No honest agency can. What we guarantee is the work: the optimisation, the reviews engine, the pages and the monthly evidence of progress. Rankings follow the work.
We have multiple locations. Does that change things? +
It changes scope, not method. Each location gets its own profile, pages and tracking. We will price it transparently after the audit.
Is Local SEO enough on its own? +
For some businesses, yes. If demand in your area is strong and budgets are tight, it is the best first pound you can spend. The audit will tell you either way, in writing.
Find out where you really rank.
The free audit includes a street-by-street map-pack snapshot for your key services, plus a review of your wider setup, walked through with you live or on video.
Free audit · live or recorded · no obligation