Vendors, valuations and viewings. On tap.

The portals own buyer attention, but vendors, landlords and motivated sellers still start on Google. We run search for estate agencies, home-buying services and lettings: the searches that become instructions, at a cost that makes sense against your fees.

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Agency & home buying accounts run Valuation-lead campaign design Instruction-level economics

01 Sound familiar?

What property businesses tell us.

"Rightmove gets the buyers. We need the vendors."

Exactly. Buyer enquiries follow stock; stock follows instructions. We point spend at valuation and "sell my house" intent: the searches that create stock, where every pound fights for fee income.

"Lead companies sell the same vendor to four agents."

Shared leads are a race to the bottom of the phone queue. Your own search presence delivers vendors who chose to contact you, exclusively, on your brand. Different game entirely.

"Half our enquiries are months from doing anything."

Timeline is the property qualifier. Keyword intent, page framing and form questions separate the now-movers from the curious, before they reach your negotiators.

A row of British brick terraced houses with bay windows

02 What we run

The playbook, itemised.

The same disciplined method on every account, shaped to your business on the audit. No two businesses are the same, so no two accounts run the same plan; this is the framework yours starts from.

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PB/01
Intent-led search campaigns
Built around the searches your buyers actually make: the problem, the service, the comparison, the "near me".
Core
PB/02
Message-matched landing pages
The page continues the ad's promise, so clicks become enquiries rather than bounces.
Core
PB/03
Conversion tracking to the pound
Calls, forms and sales recorded once each, against the campaign that produced them.
Core
PB/04
Search-term and budget discipline
Search terms read weekly, waste excluded, budget moved to what performs rather than what shouts.
Ongoing
PB/05
Local visibility
Google Business Profile and map-pack work wherever "near me" demand exists in your market.
Add-on
PB/06
Daily checks by Magnus
Spend, conversions, pacing and disapprovals surfaced in hours by our in-house engine, reviewed by a senior.
Always on

03 How property accounts are run

One property account's ledger · two brands · 2019 to date

2,873

completed enquiry forms from £146,546 of spend, across two brands, since 2019.

Enquiries, all years2,873

Ad spend, all years£146,546

Conversions37 at £71.73

Conversions countedForms only

Google Ads account figures, January 2019 to August 2026, across both brands. Every conversion is a completed enquiry form, not a click and not a page view. Read the full case study →

Spend that follows fee income, not clicks.

Volume thinking treats every click and every postcode as equal, and property is not an equal market. The account is built on value instead: urgency-tiered keywords, postcode weighting against your average fee, and a landing page with one job, booking the valuation.

Calls and forms are traced through to instructions won, so the ad account and the fee ledger tell the same story. The figures beside this are one account's month, with their source. Yours are judged the same way: your figures, from your account, in your report.

See what this looks like for your account.

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04 Fair questions

Should we just spend more on the portals instead? +

Portals are for stock you already have. Google is where you win the next instruction. They are different jobs; confusing them is why most agency marketing budgets feel unaccountable.

Our market is seasonal and rate-sensitive. Can ads adapt? +

Yes, that is the advantage of paid search: budgets and messaging can move with the market monthly. Magnus tracks pacing daily, so spend follows demand rather than a January plan.

We are one branch against national chains. Worth it? +

Local often wins here: a focused postcode strategy and a strong local reputation beat a national bid strategy spread thin. The audit will show your local auction landscape honestly.

How quickly do valuation leads arrive? +

Search demand already exists; capture can start within days of launch. Cost efficiency then improves over the first two to three months as the data sharpens targeting.

Find out what an instruction should cost you.

The free audit reviews your search presence, your valuation path and your local auction landscape. Findings walked through with you, live on a call or as a recorded video.

Free audit · live or recorded · no obligation

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