Industries / 06 Travel
Direct bookings, not OTA commissions.
Tours, transfers, experiences and concierge services. Every booking that comes through your own site instead of a marketplace keeps the commission in your pocket and the customer in your hands. That is the whole strategy, executed properly.
01 Sound familiar?
What travel operators tell us.
"The marketplaces take a cut of everything."
Viator, GetYourGuide and the OTAs are distribution, not destiny. A direct-booking search presence captures the travellers already looking for exactly what you offer, commission-free, on your brand.
"Demand swings wildly by season."
So should your budget. We pace spend against the booking calendar: aggressive in research-and-booking windows, lean in the troughs, with pacing tracked daily so budget is not left running against an empty market.
"We get clicks from everywhere except our actual customers."
Travel targeting is origin-market work: the right countries, languages and search phrasing for the travellers who actually buy. Spray-targeting tourists is how budgets vanish.
02 What we run
The playbook, itemised.
The same disciplined method on every account, shaped to your business on the audit. No two businesses are the same, so no two accounts run the same plan; this is the framework yours starts from.
- PB/01Intent-led search campaignsCore
Built around the searches your buyers actually make: the problem, the service, the comparison, the "near me".
- PB/02Message-matched landing pagesCore
The page continues the ad's promise, so clicks become enquiries rather than bounces.
- PB/03Conversion tracking to the poundCore
Calls, forms and sales recorded once each, against the campaign that produced them.
- PB/04Search-term and budget disciplineOngoing
Search terms read weekly, waste excluded, budget moved to what performs rather than what shouts.
- PB/05Local visibilityAdd-on
Google Business Profile and map-pack work wherever "near me" demand exists in your market.
- PB/06Daily checks by MagnusAlways on
Spend, conversions, pacing and disapprovals surfaced in hours by our in-house engine, reviewed by a senior.
03 How travel accounts are run
One travel account · Concierge · 12 months to July 2026
per enquiry across 1,775 of them: 1,321 completed forms and 454 calls.
Owning the customer, not renting them.
Every marketplace booking builds someone else's ranking and takes a cut on the way through. The account is built to compete with that directly: brand defence first, then experience-level campaigns in the origin markets your bookings actually come from, on a booking path built for a traveller who has already chosen.
Budget is paced against the booking calendar rather than the accounting month, and every enquiry is traced to campaign and market. The figures beside this are one account's month, with their source. Yours are judged the same way: your figures, from your account, in your report.
See what this looks like for your account.
Book a discovery call ↗04 Fair questions
Fair questions
Can we compete with OTAs on Google? They bid on everything. +
Not everywhere, and you do not need to. OTAs bid broadly; you bid precisely: your experiences, your locations, your brand, your best origin markets. Precision beats budget in the niches that matter to you.
Our business is seasonal. Do we pay year-round? +
Budgets flex with your booking calendar, and management can too. We would rather pause spend in a dead month than burn it; the plan we agree covers exactly this.
We operate outside the UK. Does that matter? +
No. We run campaigns targeting travellers across multiple countries and languages. What matters is knowing your origin markets, and the data will tell us quickly.
Bookings happen on a third-party system. Can you still track? +
Almost always: most booking platforms support conversion tracking with proper setup. It is one of the first things the audit checks, because without it nothing else can be proven.
Find out what a direct booking should cost you.
The free audit reviews your search presence, booking path and origin-market opportunity. Findings walked through with you, live on a call or as a recorded video.
Free audit · live or recorded · no obligation