Results The ledger, opened

Google Partner Senior-led Anonymised by request

Numbers, or it didn't happen.

Every figure below is pulled from the Google Ads account it belongs to. Clients are anonymised out of respect for their competitive position. Each card states the window it covers, and nothing outside that window is being claimed. The detail behind any of it comes out on a call.

01 The cards

Real accounts, real numbers.

A selection, not a roll call. Fewer cards than most agencies show you, because these are the ones we can put a source against. Scroll the ledger.

Private clinic group · London Late 2019 to date

£7

of invoiced revenue for every £1 spent on Google Ads, across the group's two brands, since late 2019. It started in a single rented room.

Google Ads spend £834,408

Invoiced revenue £6,077,699

Monthly budget, then to now ~£500 to ~£20k

Most recent year turnover ~£2m

Invoiced revenue from the client's practice-management system; ad spend from the Google Ads account. The client attributes roughly 90% of their business to Google Ads. This is total invoiced revenue over total spend, resting on that attribution, not a platform-reported ROAS figure. Read the full case study →

Financial services · Tax Before and after

−89%

reported conversions, because almost all of them were page views. 13,155 at £1.58 became 1,426 at £17.28, and every one is now a real signup.

Reported conversions, before 13,155

Reported cost each, before £1.58

Real conversions, after 1,426

Real cost each, after £17.28

Google Ads account figures, the twelve months to July 2025 against the twelve months to July 2026, at comparable spend. The before figure counted actions named HMRC Penalties Page View, About us and six more like them. Read the full case study →

Hospitality · Events Event season

22.6x

return once the offline balances are counted: £656,000 of bookings from £29,000 of spend, across two brands.

Ad spend £29,000

Revenue tracked in the account £328,000

Revenue including balances £656,000

Return, as tracked 11.3x

The client takes a 50% deposit online and the balance by bank transfer before the event, so the ad account only ever sees half the money. Both figures are shown. Read the full case study →

Travel · Festival accommodation 2024 season

16x

return on ad spend across one selling season: £214,000 of revenue from £13,600, and the accommodation sold out.

Ad spend £13,600

Revenue £214,000

Return on ad spend 16x

Inventory Sold out

Client Google Ads account figures for the 2024 festival season. A seasonal account: effectively the whole year of revenue is won in the weeks before the event. Read the full case study →

E-commerce · IT retailer 2019 to date

10.70x

return on ad spend held across seven years: £591,200 of tracked revenue from £55,249 of spend.

Ad spend, all years £55,249

Tracked revenue £591,200

Best year, 2021 18.31x

Last 12 months 12.87x

Google Ads account figures, January 2019 to August 2026. Two of those years carried no revenue tracking at all, so the lifetime figure understates what the account returned. Read the full case study →

Legal · National firm 12 months to July 2026

891

contactable enquiries: 614 completed forms and 277 calls placed straight from the ads, on £58,210 of spend.

Completed enquiry forms 614

Calls placed from ads 277

Cost per enquiry £65.33

Managed since 2019 £564,934

Google Ads account figures, August 2025 to July 2026, with lifetime spend from January 2019. Click-to-call taps, directions requests and page views are all recorded by the account and all deliberately excluded here. Read the full case study →

E-commerce · Subscriptions Six months

£123

to acquire a subscriber worth a modelled £309, which is what allowed the account to scale from £7k to £26k a month.

Subscriptions acquired 430

Cost per subscription £123

Modelled customer value £309

Monthly spend, start to peak £7k to £26k

The £309 is a modelled lifetime value built from the client's own average order value, churn and repeat-order data. It is a projection of what those subscribers are worth, not revenue already banked. Read the full case study →

Real estate · Home buying 2019 to date

2,873

completed enquiry forms from £146,546 of spend, across two brands, in one of the most expensive auctions in UK search.

Enquiries, all years 2,873

Ad spend, all years £146,546

Best year, 2024 897 at £30.32

Conversions counted Forms only

Google Ads account figures, January 2019 to August 2026, across both brands. Every conversion is a completed enquiry form, not a click and not a page view. Cost per enquiry has risen year on year as the auction has become more expensive. Read the full case study →

Travel · Concierge 12 months to July 2026

£5.12

per enquiry across 1,775 of them: 1,321 completed forms and 454 calls placed straight from the ads.

Enquiries, total 1,775

Form enquiries 1,321

Calls placed from ads 454

Ad spend £9,097

Google Ads account figures, August 2025 to July 2026. Both conversion types are contact events: a completed form, or a call placed directly from the ad. Read the full case study →

B2B · Products 12 months to July 2026

£17.59

per trade enquiry across 389 of them, on an account that counts exactly one thing as a conversion.

Enquiries 389

Cost per enquiry £17.59

Ad spend £6,844

Conversion actions in the account 1

Google Ads account figures, August 2025 to July 2026. The account counts one conversion action, a completed enquiry form on the thank-you page. No call clicks, no page views. Read the full case study →

Local SEO · Luton clinic Sep 2023 to Jul 2026

of 48 tracked search terms at position one, up from 11 when tracking began. 45 of the 48 are in the top ten.

Tracked search terms 48

At position one, Sep 2023 11

At position one, Jul 2026 35

In the top ten 45

Counted from the client's monthly rank tracking, September 2023 to July 2026. Organic traffic has been flat at around 900 sessions a month through 2026: a clinic ranking first for most of its services in one town has reached the ceiling of local demand. Read the full case study →

Local SEO · London aesthetic clinic Sep 2024 to Jul 2026

13.5x

organic growth: 163 sessions a month to 2,199, with total traffic up from 368 to 5,992.

Organic sessions, Sep 2024 163

Organic sessions, Jul 2026 2,199

Peak month, Mar 2026 2,642

Total sessions now 5,992

From the client's monthly SEO reporting. The tracker has a gap between November 2024 and July 2025, and paid traffic grew over the same window, so some of the organic lift is branded search created by the ads. Read the full case study →

The trades · Window installer Three years

£33.47

per enquiry across 291 of them, on an average budget of around £230 a month. Small budgets can still work properly.

Enquiries, all years 291

Cost per enquiry £33.47

Total ad spend £9,740

Average monthly budget ~£230

Google Ads account figures from 2023 until the engagement ended in 2026. A mix of completed forms, call taps and email taps, roughly forty per cent completed forms. Cost per enquiry drifted upward as the local auction got more competitive. Read the full case study →

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02 The deep dives

Every case study, in full.

Thirteen accounts chosen from more than a hundred worked with since 2021, each with its numbers, its method and its caveats on one page. Plenty of good accounts are missing from this list because their tracking will not support a number we would be willing to print.

01£7 per £1 · Private clinic groupSince 2019 · flagship→ 02Reported conversions cut 89% · Tax servicesBefore and after · the talk→ 0322.6x on banked revenue · Event hospitalityEvent season · two brands→ 0416x and a sold-out season · Festival accommodation2024 season→ 0510.70x across seven years · IT retailer2019 to date→ 06891 enquiries at £65 · National law firm12 months · managed since 2019→ 07£123 for a £309 customer · SupplementsSix months · subscriptions→ 082,873 enquiries · Home buying2019 to date · two brands→ 09£5.12 per enquiry · Travel concierge12 months to July 2026→ 10£17.59 per enquiry · B2B products12 months to July 2026→ 11291 enquiries on £230 a month · Window installerThree years · the trades→ 1235 of 48 terms at position one · Local SEOSep 2023 to Jul 2026→ 13Organic traffic 163 to 2,199 a month · SEOSep 2024 to Jul 2026→

Why anonymised?

Their numbers are their advantage.

Publishing a client's cost per booking is publishing their playbook to every competitor bidding against them. So the ledger here is anonymised, and the receipts come out on the call: the accounts themselves, screen-shared, with the figures above sitting where they came from. Ask, and you get shown the real thing.

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